SoundCloud is paid on a per-impression basis, or a cost-per-thousand (CPM) model to be more specific. While users can access the site for free and listen to music, advertising will be played in between tracks. Nevertheless, SoundCloud claims it reaches over 175 million users each month. As it searches for profitability, it has also engaged in mass restructurings. In recent years, the company attracted criticism for shifting its focus toward high-profile artists and licensed music. Addressing many of the pain points independent artists experience, SoundCloud acquired 130 million users in the first four years of operation. SoundCloud also allowed users to comment on specific parts of a track and gave musicians access to listener analytics data.Įventually, the platform organically transitioned into a music distribution tool and began to take market share from dominant player Myspace. This was a revolutionary concept at the time since music was traditionally shared through cumbersome FTP servers. Importantly, Ljung and Wahlforss wanted this collaboration to be cloud-based. When the SoundCloud website was first launched in 2009, it was designed to be a place where musicians could share and discuss their music with others. It enables users to upload, promote, and share music. ![]() SoundCloud is an online streaming platform for music sharing and distribution founded in Sweden by Alexander Ljung and Eric Wahlforss. Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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